Why use server-side SDKs?

Promoted has “Server Libraries” SDKs for ranking and logging existing ranks to Promoted. Promoted recommends using these SDKs because:

• The SDKs simplify the configuration logic for when to log vs calling Promoted’s Delivery API. This is useful when running experiments.
• The SDKs handle RPC failures and how to log this to Promoted.
• The SDKs easily manage the delivery of Shadow TrafficShadow Traffic - Ranking requests send to Delivery API for the purposes of bootstrapping the integration with Promoted and ML modeling, usually a percentage of overall traffic. to Promoted Delivery API.