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Overview

  • How Promoted Works
    • Promoted Integration Walkthrough - Hipcamp
  • Installing Promoted on Top of Other Search Systems
  • Getting Started

Integration

  • Overview
  • Delivery
    • Ranking Requests
    • Handling Paging in Ranking
    • Blender Allocation
    • Use Case in Delivery
  • Metrics
    • Sending Engagements Signals
    • Sending Engagements on Web
    • Sending Engagements on iOS
    • Sending Engagements on Android
    • Sending Engagements From Your Server
  • Content
    • Sending Content Details
    • Content API Tutorial
    • CMS and Request Property Feature Formats
    • Using CMS to Load Batch Analytics as ML Features
  • Sending Embeddings
  • Debugging
    • Debugging Integration Issues
    • Metrics Library for iOS Performance Debugging Using OSLog and Xray

Explanation

  • Attribution and Joining Logic
  • Handling Position Bias
  • Non-Engagement Features
  • Semantic Relevance and LLMs
    • Using LLMs to Generate Relevance Labels
    • GPU LLM Inference
    • Default Semantic Relevance Rubric
  • Tracking
    • Overview of user event tracking with Promoted metrics
    • Why another user event tracker?
    • Protecting your metrics logging data
  • Technical Diagrams
    • Delivery System Diagrams
    • Second-Stage Ranking Model Architecture
    • Promoted Network Diagrams: SOC2 - AWS-AWS
    • Example Blender Allocation Diagrams
    • Semantic Relevance
  • Promoted Q&A
    • Why use server-side SDKs?
    • Which environment should I use?
    • General Q&A
    • Solutions Q&A
    • Search and Ranking Q&A
    • Troubleshooting Search Diversity
    • Value of Unified Ranking - Research Report
    • Build Versus Buy - Ads
  • Glossary
    • Promoted Terms
    • Client Metrics Terms
    • Ad Delivery Terms

Selected Capabilities

  • Native Ads
    • Ads Auctions and Bids
    • Dynamic Bidding, Autobidders, and Fixed Bids
    • Frequency and Repetition Controls
    • Pacing and Daily Budgets
  • Organic Search and Feed
    • Diversity Rules
    • Maps, Geolocation, and Time
    • Organic Carousels
    • Organic Boosting
  • Unified Organic + Native Ads
    • Ad Load, Slotting, and Filtering
    • Long-Term Value Optimization

Evaluation and Improvements

  • A/B Testing
  • Estimating Impact using the Shadow Tier
  • Daily ML Reports
  • Running a Holdback Test
  • Introspection Report
  • Feature Importance Report

Security and Legal

  • Pseudonymization and Disabling Personalization
  • Privacy and Security FAQs
    • GDPR Subprocessor List
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Build Versus Buy - Ads

Factors to consider when building versus buying a native ads system

Build versus Buy - Ads (Google Docs Format)

Updated 6 months ago


Value of Unified Ranking - Research Report
Glossary