Getting Started with Promoted unifies marketplace measurement and optimization for search, feed, ads, and promotions.

5 minute summary for Promoted integration

Here are unique Promoted terms that your team will encounter during the integration.

  • Delivery API - Our API that does matching / ranking. It delivers content.
  • Insertion - An item in a response list. We start with more potential Request Insertions, then narrow down to a subset of Response Insertions to return to the UI. Insertions differ from Impressions because Insertions may not get viewed.
  • Impression - When an item is viewed on a screen long enough to count as an impression. E.g. >50% visible for >1s.

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