Promoted.ai unifies marketplace measurement and optimization for search, feed, ads, and promotions.
Here are unique Promoted terms that your team will encounter during the integration.
- Delivery API - Our API that does matching / ranking. It delivers content.
- Insertion - An item in a response list. We start with more potential Request Insertions, then narrow down to a subset of Response Insertions to return to the UI. Insertions differ from Impressions because Insertions may not get viewed.
- Impression - When an item is viewed on a screen long enough to count as an impression. E.g. >50% visible for >1s.
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Updated 6 months ago